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Undergraduate Track

Strategic Communication

Master the art of communicating about education. Learn to craft compelling messages, build media relationships, manage crises, and advocate for education policies effectively.

10 Courses
30 Credits
4 Semesters

Who Is This Track For?

Ideal for students interested in PR, marketing, or communications roles in education. Perfect for aspiring school communications directors, education journalists, or advocacy communications professionals.

Career Outcomes

  • School Communications Director
  • Education PR Specialist
  • Advocacy Campaign Manager
  • Digital Content Strategist
  • Education Journalist

Core Competencies

  • Strategic Message Development
  • Media Relations
  • Digital and Social Media
  • Crisis Communication

Course Curriculum

10 courses building your skills from writing to campaign management, culminating in a real-world client project.

Sample Course Schedule

Complete the Strategic Communication track in 4 semesters.

Semester 1 (Fall)

6 credits
EDSC 101
Introduction to Strategic Communication
EDSC 110
Education Communication Landscape

Semester 2 (Spring)

9 credits
EDSC 201
Writing for Education Audiences
EDSC 210
Media Relations for Education
EDSC 220
Digital Communication Strategies

Semester 3 (Fall)

9 credits
EDSC 301
Campaign Planning and Management
EDSC 310
Crisis Communication in Education
EDSC 320
Advocacy and Issue Communication

Semester 4 (Spring)

6 credits
EDSC 401
Communication Research Methods
EDSC 490
Capstone: Communication Campaign Project

Track Resources

Download templates, playbooks, and guides for your communication work.

Strategic Communication Syllabus Pack

Complete syllabi for all 10 courses in the Strategic Communication track.

PDF - 4.0 MB

Communication Templates Collection

Press releases, media pitches, and social media templates.

ZIP - 3.2 MB

Crisis Communication Playbook

Step-by-step guide for school crisis communication.

PDF - 2.8 MB

Campaign Planning Workbook

Templates for planning strategic communication campaigns.

PDF - 2.1 MB

Ready to Amplify Education Stories?

Join the Strategic Communication track and learn to shape the conversation about education.